Sometimes, SL is just a happy accident waiting to happen.
You'll be wandering around, minding your own business. Maybe shopping, maybe people watching... maybe you're just wasting time. You pass by a shop and something through the doorway catches your eye. Wow, you think, that's pretty cool. You pan up to see the shop name overhead. Ohhhh, I've heard of THAT before... so happy to have found it.
We don't have 500 satellite channels in Second Life with 24 hour commercials telling us where to shop and how to find the coolest stuff. Oh, sure, there's blogs and advertisements that you might run into to give you some thoughts and maybe an LM or something, but the system isn't nearly as big as it's First Life counterparts. So, we end up with a model of shopping that's as much exploration and education as it is an exchange.
It happens to me all the time. It happened to me last week actually, when I stumbled into Cutea Bennelli's Grim Bros. Grim Bros features some of the most bizarre, interesting and truly lovely victorian style steampunk cybernetic fashion in Second Life. Cutea's 'Injector' spine jumped out at me first... wow. Mebbe it's becuase of all the Wolverine trailers on the TV lately, all that metal and muscle pornography... Who knows, but this Grim Bro release is meticulously crafted and has a gorgeous chrome sheen. It's a beautiful accessory if you're looking for something a little more than just a cute pair of earrings to accessorize that post-apocalyptic ensemble you're putting together.